After a promotional explosion for Ra.One, astute businessman Shah Rukh Khan kept a slightly low profile for his latest release Don 2 and chose to make his film viral among the youth by coining ‘Don’isms. The Donisms turned out to be a hit among the youngsters just like the PJs on Rajinikanth almost turning Don into a separate entity. When I saw Shah Rukh mouthing self-obsessed Donisms too in the movie, I wondered if he too was referring to someone else but himself!
